FUJIFILM Business Innovation Thailand strengthens its market leadership in office solutions and printers through a strategic partnership of Authorised distributor with VST ECS, a leading IT distributor in Thailand, aimed at expanding market reach and optimizing nationwide distribution
FUJIFILM Business Innovation Thailand has announced a significant partnership, appointing VST ECS (Thailand) as its official distributor and after-sales service provider for A3 multifunction devices (MFDs). This collaboration combines the strengths of two industry leaders: FUJIFILM Business Innovation Thailand, recognized for its expertise in office solutions and printing, and VST ECS, a leading national distributor of IT products.
The primary objective of this partnership is to expand FUJIFILM’s customer base in the IT and Office Automation (OA) sectors. By leveraging FUJIFILM’s expertise, technology, and market knowledge, the company aims to develop a robust network of partners, including distributors and dealers, to serve a broad range of business sectors across the country. This collaboration presents significant opportunities for business expansion and sustainable revenue growth, further reinforcing FUJIFILM’s leadership in the office and printing solutions market in Thailand.
The goal is to increase market share and revenue growth through an extensive distribution network of over 6,000 partners nationwide. The strategic marketing efforts will help solidify FUJIFILM’s position as a leader in office and printer solutions in Thailand, building on the success after having appointed K.I. Digital Co., Ltd. as a distributor in 2015.
Mr. Masaaki Yanagiya, President of FUJIFILM Business Innovation Thailand Co., Ltd., stated that the company remains dedicated to enhancing and expanding its after-sales service standards this year to better serve customers nationwide. The appointment of VST ECS as an official distributor and service provider marks a major milestone in this effort.
VST ECS, recognized as a key IT distributor in Thailand, boasts an extensive network with branch offices in major provinces and a comprehensive nationwide distribution network. Its strong presence in the enterprise and government sectors, along with a team of skilled professionals, positions VST ECS as a valuable partner in expanding FUJIFILM’s market reach.
Mr. Nattakarn Patoomvorasait, Major Sales Director of FUJIFILM Business Innovation Thailand Co., Ltd., emphasized the strategic significance of this collaboration. “We are committed to maintaining our position as the market leader by optimizing market coverage and leveraging our advanced solutions, technology, and expertise. This partnership enables us to enhance our partner network and effectively serve customers across all business sectors nationwide,” he said.
The collaboration aims to penetrate both the IT and OA markets, with VST ECS’s distribution network covering major cities in 11 provinces. This extensive reach is expected to drive significant growth in FUJIFILM’s enterprise printing solutions. Initially, VST ECS will manage FUJIFILM’s partner dealers, specifically those responsible for existing customer bases. Appointed dealers include S.K. OA Center Co., Ltd. for the northern and central regions (covering 20 provinces) and Ubon Ifec for the lower northeastern region (covering 10 provinces).
FUJIFILM expects that VST ECS’s well-established network will enhance distribution efficiency, providing faster and more convenient services to customers. Dealer partners will also benefit from VST ECS’s robust after-sales support services.
Ms. Jinsipa Thiencharoenchai, General Manager of the Distribution Channel Business Group (MFD) FUJIFILM Business Innovation Thailand Co., Ltd., highlighted the added value this partnership brings. “Through VST ECS’s strong distribution network, we can now offer a more comprehensive range of business solutions, including enterprise-level printers, IT equipment, and software solutions,” she explained. “This will also allow VST ECS to expand its customer base into the OA market, presenting multifunction devices (MFDs) as part of its product portfolio.”
This collaboration supports FUJIFILM’s roadmap for expanding its enterprise-grade printer and software solutions, catering to diverse business needs from SMEs to large enterprises. The partnership with VST ECS is expected to significantly broaden the reach of FUJIFILM’s A3 and A4 printers, boosting its market share.
Mr. Somsak Pejthaveeporndej, CEO of VST ECS (Thailand) Co., Ltd., expressed enthusiasm for the partnership. “We are delighted to join forces with FUJIFILM Business Innovation (Thailand), a leader in the A3 printer market. Our extensive IT distribution network, comprising over 6,000 partners nationwide, will play a crucial role in expanding FUJIFILM’s customer base, particularly in the OA sector,” he said. “We also plan to introduce financial support programs, such as leasing and rent-to-own options, to further strengthen our service offerings. Additionally, VST ECS and FUJIFILM will work together to enhance our IT distribution channels, aiming to further boost A3 printer sales. We also see an opportunity to expand into the A4 printer market, where VST ECS already has a strong customer base.”
Mr. Masaaki Yanagiya concluded that this strategic partnership is set to accelerate FUJIFILM Business Innovation Thailand’s growth objectives while enhancing customer satisfaction. “Our dedication to developing innovative products and tailored solutions, backed by over 60 years of experience, ensures we remain the number one leader in office solutions and printing. With our comprehensive network of distributors and service providers, we are well-positioned to deliver exceptional value to our customers nationwide,” he affirmed. This partnership marks a critical step forward in FUJIFILM’s business strategy in Thailand, simultaneously expanding its footprint in both the Office Automation and IT markets and solidifying its leadership across all customer segments.
About FUJIFILM Business Innovation (Thailand)
FUJIFILM Business Innovation (Thailand) is a leading digital solutions provider dedicated to creating innovations and offering products, services, and solutions that enhance efficiency and strengthen the growth of its customers' businesses. Established in 1967 as part of the FUJIFILM Group, the company operates under the regional headquarters, FUJIFILM Business Innovation Asia Pacific, specializing in document and digital solutions. On April 1, 2021, the company rebranded to FUJIFILM Business Innovation to better reflect its mission of continuously developing innovations for business advancement.
About VST ECS (Thailand)
VST ECS (Thailand) Co., Ltd. (formerly known as The Value Systems Co., Ltd.) was established in Thailand in 1988. Now, VST ECS (Thailand) is a member of VST ECS Group, Headquarter in Hong Kong, leading ICT distributors in Asia Pacific who accessing thru more than 50,000 channels across China, Thailand, Malaysia, Singapore, Indonesia, the Philippines, Myanmar, and Laos.
VST ECS (Thailand) provides a comprehensive range of IT products through its 4 core businesses - Consumer, Commercial, Solutions and Device & Lifestyle. It represents leading-edge products more than 80 brands and has a subsidiary in Myanmar named “VST ECS (Myanmar) Co., Ltd.”, established in April 2014 for focusing on enterprise systems business especially.
For more information about VST ECS (Thailand), please visit www.vstecs.co.th.
18 November 2024
